Names are important for any startup company! It was no different for RBI Services. When Jimmy and Chris first started brainstorming for the perfect name, it took a few tries to get the right one.

Relationships, they decided, had to be part of their name. Their slogan is “It all begins with the relationship” for a reason. Personal connections are huge for each member of the team both personally and professionally.

Give me an “R”!

Coverage is a huge part of what their company provides. Coverage for potential information technology issues, protection for businesses who aren’t sure about accounting issues, and of course insurance. So, the word “insurance” represents the coverage.

Give me an “I”!

And they wanted a name that showed that they mean business. Jimmy, Tracie, Jacob, and Chris not only care about their clients, they are all professionals with years of experience. The word “business” represents all of the services they provide and the proficiency that comes along with it.

Give me a “B”!

Well, Chris suggested that they go ahead and name their company according to the letters they put together.

Give me a R-I-B!

Jimmy laughed and said, “Two healthy-sized men naming a company RIB is not going to work! People will come to us looking for ribs and sauce!”

Back to the drawing board they went. They realized that they wanted a name that showed that they are a team. Jimmy brings the insurance, Chris covers accounting, Jacob tackles IT, and Tracie keeps the team straight. They work together much like a baseball team. Each member of the team has a different role but they all work together to hit as many professional home runs as they can.

And then RBI Services was named. In baseball, RBI stands for “Runs Batted In.” RBI Services – which stands for Relationship Business and Insurance Services – represents the way each member of the team goes to bat every day for their clients!